Mumbai, Maharashtra · fatima.shaikh@email.com · +91 98765 43210 · linkedin.com/in/fatima-shaikh
Digital Marketing Specialist with 3 years in performance and content marketing for a D2C food brand, managing ₹8 lakh a month in ad spend. Cut cost per lead by 35% and doubled organic traffic in a year.
Marketing: performance marketing, SEO, content marketing, email marketing, A/B testing, analytics
Tools: Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, Excel
Digital Marketing Specialist, Kiranakart, MumbaiJun 2024 – present
• Run performance marketing on Google Ads and Meta Ads Manager with ₹8 lakh a month; cut cost per lead by 35% in a year.
• Ran A/B testing on 6 landing pages; the winning layout raised sign-up conversion from 3.1% to 4.4%.
• Led SEO and content marketing: 60 recipe articles and fixes from Google Search Console doubled organic traffic in Google Analytics.
• Built the weekly analytics report in Excel that the founders use to move budget between channels.
Marketing Executive, Brightpath Staffing, MumbaiJun 2022 – May 2024
• Ran email marketing to 40,000 candidates; a re-engagement series brought back 2,300 inactive profiles in a quarter.
BBA, Marketing, NMIMS, Mumbai2019 – 2022 · CGPA 3.4 / 4