Resume examples · Digital Marketing Specialist
Digital marketing resume, 3 years experience, with a full sample
Three years of performance and content marketing written as a marketing head reads it: cost per lead, organic traffic, conversion, and budget managed.
The sample
FATIMA SHAIKH
Mumbai, Maharashtra · fatima.shaikh@email.com · +91 98765 43210 · linkedin.com/in/fatima-shaikh
Summary
Digital Marketing Specialist with 3 years in performance and content marketing for a D2C food brand, managing ₹8 lakh a month in ad spend. Cut cost per lead by 35% and doubled organic traffic in a year.
Skills
Marketing: performance marketing, SEO, content marketing, email marketing, A/B testing, analytics
Tools: Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, Excel
Experience
Digital Marketing Specialist, Kiranakart, MumbaiJun 2024 – present
Run performance marketing on Google Ads and Meta Ads Manager with ₹8 lakh a month; cut cost per lead by 35% in a year.
Ran A/B testing on 6 landing pages; the winning layout raised sign-up conversion from 3.1% to 4.4%.
Led SEO and content marketing: 60 recipe articles and fixes from Google Search Console doubled organic traffic in Google Analytics.
Built the weekly analytics report in Excel that the founders use to move budget between channels.
Marketing Executive, Brightpath Staffing, MumbaiJun 2022 – May 2024
Ran email marketing to 40,000 candidates; a re-engagement series brought back 2,300 inactive profiles in a quarter.
Education
BBA, Marketing, NMIMS, Mumbai2019 – 2022 · CGPA 3.4 / 4
The person, their numbers and the companies are made up. Write yours from what you did.
How this résumé looks for a fresher: projects and an internship where the work history is now.
What digital marketing specialist postings ask for
The share of 140 open postings in this field, across all experience levels, whose requirements name each skill. A tick means the sample shows it. List only the ones you can show; the rest are what to learn next.
- ✓Analytics30%
- ✓SEO15%
- ✓Excel11%
- ·Salesforce11%
- ·Project management9%
- ✓A/b testing6%
- ✓Content marketing5%
- ·Stakeholder management4%
Counted on 18 October 2026 from postings of the previous 45 days. How we counted, and other fields.
Why it works
1
Cost per result, not just reach
Cost per lead, cost per acquisition, return on ad spend. Reach and impressions are the start of the story, not the end.
2
Say the budget
The monthly spend you managed tells them the scale you can handle.
3
One test you ran
A landing page or email A/B test with its winner shows you decide with data.
Yours, for each digital marketing specialist job you apply to
Start from the free template, then let BananaJobz tailor it to each posting, using only what is on your résumé. Score the one you have now free, with no account.